NEW YORK, NY, November 4, 2026
Rooted Owl, the science-backed pet supplement brand, today announced the launch of its Calming Oil ADVANCED, the next-generation evolution of its award-winning calming hemp oil. Developed in partnership with Kentucky Heritage Hemp (KHH), Calming Oil ADVANCED is THC-free and delivers higher concentrations of CBD and supporting cannabinoids than the original product. The launch marks Rooted Owl’s response to evolving federal and state hemp regulations and extends the brand’s leadership in clinically grounded natural pet wellness.
Built on an Award-Winning Clinical Legacy
Rooted Owl’s original Calming Oil – formulated in collaboration with integrative veterinary oncologist Dr. Trinah Hazzah, DVM, DACVIM (Oncology) – was the subject of a multicenter clinical study conducted with JSS / Statking Clinical Services, titled “Efficacy and Tolerability of a Whole Plant Hemp-Derived Product for the Control of Anxiety in Dogs.”
Key findings from the clinical study on the original formulation included:
Statistically significant reduction in separation-related anxiety behaviors at doses between 0.75 and 1.5 mg/kg twice daily
55.6% of pet owners reported noticeable improvements in their dog’s anxiety during the study
77.8% of owners said they would recommend the product to others managing canine anxiety
Adverse events were comparable to placebo, with no severe adverse events observed during the active treatment phase
The original product earned Rooted Owl recognition as a 2025 Pet Innovation Award winner and a 2025 Pet Age Editor’s Select, among other industry honors.
Calming Oil ADVANCED is built on the same scientific philosophy and whole-plant formulation approach as the original product. While Calming Oil ADVANCED has not been separately studied in a controlled trial, it is designed to deliver the same intended calming benefit in a format that meets today’s regulatory environment, with higher concentrations of CBD and supporting cannabinoids.
“From day one, Rooted Owl has been built on real clinical science. Our original Calming Oil, developed with Dr. Trinah Hazzah, delivered measurable, published results in a true clinical setting. That is a rare thing in this category. With Calming Oil ADVANCED, our goal was to make sure every pet owner, in every market, could access the same science-backed philosophy in a format that meets the highest regulatory standards. Partnering with Kentucky Heritage Hemp gave us the quality, consistency, and higher cannabinoid profile we needed to deliver the next generation of this product. This is Rooted Owl’s commitment: nature, backed by science, trusted by veterinarians, and built for the long term.” said Karan Madan, Founder of Rooted Owl.
Calming Oil ADVANCED: The Next-Generation Formulation
Rooted Owl Calming Oil ADVANCED has been reformulated to meet the latest hemp regulatory requirements across the United States and in international markets where Rooted Owl is actively expanding, including Canada, the United Arab Emirates, Panama, Mexico, and India.
The partnership with Kentucky Heritage Hemp, led by Sam Burney, Director of Partnerships, enables Rooted Owl to deliver:
Zero detectable THC – fully compliant with current and anticipated hemp regulations
Higher concentrations of CBD and supporting cannabinoids – a more potent cannabinoid payload than the original formulation
Preserved whole-plant profile – retaining the entourage effect that drove the original clinical results
Consistent, GMP-certified manufacturing – meeting Rooted Owl’s rigorous standards for traceability and
NASC Quality Seal – reflecting Rooted Owl’s commitment to industry-recognized quality standards and responsible supplement practices.
“Rooted Owl is one of the very few pet brands that has done the hard clinical work to prove that hemp can be truly therapeutic for animals, and that is exactly the kind of partner Kentucky Heritage Hemp is built to serve. Our role is to deliver the highest quality, fully compliant, traceable cannabinoid ingredients from our USDA Organic certified, cGMP facility in Kentucky, and this new formulation shows what is possible when agricultural craftsmanship and precision extraction meet rigorous veterinary science. We are proud to help Rooted Owl set the standard for the next era of hemp in companion animal health,” said Sam Burney, Director of Partnerships at Kentucky Heritage Hemp.
Calming Oil ADVANCED will be available starting December 1, 2026, through Rooted Owl’s official website, Chewy, and select pet specialty retailers nationwide.
About Rooted Owl
Rooted Owl is a science-backed pet supplement brand combining clinically validated formulations with naturally sourced ingredients. Rooted Owl currently offers 14 live SKUs across 9 supplements and 5 hemp products, with a 12-SKU feline line launching in Q1 2027. The company’s advisory board includes Dr. Barbara Royal, DVM, one of the most respected integrative veterinarians in the United States, along with additional industry operators and scientists. Rooted Owl products are available on Chewy, Amazon, and through a growing network of specialty pet retailers and veterinary clinics in the United States, with active international expansion into Canada, Mexico, Panama, the United Arab Emirates, and India.
For more information, visit rootedowl.com and rootedowlcbd.com.
About Kentucky Heritage Hemp
Kentucky Heritage Hemp (KHH) is a Kentucky-based hemp cultivator and processor delivering high quality, fully compliant cannabinoid formulations for consumer and companion animal applications. KHH combines Kentucky’s deep agricultural hemp tradition with modern extraction and formulation expertise to serve brand partners seeking traceable, consistent, and regulation-ready hemp ingredients and finished products.
Disclaimer
The clinical findings referenced in this announcement relate exclusively to Rooted Owl’s original Calming Oil formulation and should not be interpreted as clinical evidence of the safety or effectiveness of Calming Oil ADVANCED. The new formulation has not been separately evaluated in a controlled clinical trial. Product information and specifications are provided by Rooted Owl.
Media Contact Details
Florencia Nijensohn
Rooted Owl
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Website: rootedowl.com